In recent years cross cultural psychologists and others chasiotis breugelmans van de vijver 2009 have increasingly called for greater coherence to the approach to culture in conventional cross cultural psychology research designs culture is often conceptualized as a category a grouping variable for making comparisons. Cross cultural research methods in psychology provides state of the art knowledge about the methodological problems that need to be addressed if a researcher is to conduct valid and reliable cross cultural research it also offers practical advice and examples of solutions to those problems and is a must read for any student of culture. Cross cultural psychology is a branch of psychology that looks at how cultural factors influence human behavior while many aspects of human thought and behavior are universal cultural differences can lead to often surprising differences in how people think feel and act. Cross cultural psychology definition cross cultural psychology is concerned with the systematic study of behavior and experience as it occurs in different cultures is influenced by culture or results in changes in existing cultures triandis 1980 p 1
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